Amazon To Start Selling Google Chromecast, Apple TV

Lance Harris December 15, 2017
Amazon To Start Selling Google Chromecast, Apple TV

Amazon.com Inc. will start selling Google Chromecast and Apple TV, which compete against its Fire TV, on its online store, according to an Amazon spokeswoman.

The standard Google Chromecast video streaming stick, along with the Ultra model that can stream 4K video, will return to Amazon’s online store.

Amazon began promoting Chromecasts on its website, though they were listed as "currently unavailable" on Thursday afternoon. Amazon also said it would begin selling both Apple TV models, the 2015 model as well as the recent 4K version. Amazon stopped selling Apple TV and Chromecast devices two years ago. The spokeswoman wouldn’t say when sales will start.

The company had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on those devices sold by Amazon.

The world’s largest online retailer reversed course on Thursday after Google recently blocked YouTube viewing on the Fire TV and Echo Show, two Amazon devices where watching video are popular features.

"We are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers. We hope we can reach an agreement to resolve these issues soon," a Google spokesperson said.

When it pulled YouTube, Alphabet Inc.’s Google cited the removal of the Chromecast from Amazon’s website as the reason. It also said Amazon wasn’t selling Google Home connected speakers, had stopped selling some Nest devices and hadn’t made the Amazon Prime Video streaming service available on Chromecasts.

“We’ve been trying to reach an agreement with Amazon to give consumers access to each other’s products and services," Google said at the time. Amazon responded by saying Google was "setting a disappointing precedent by selectively blocking customer access to an open website.”

This is the latest quarrel between the world’s largest internet companies. Each began in their own corner of the web, but all have expanded into one another’s turf in recent years. That’s when claims of putting users first are sometimes cast aside in favor of strategy changes that damage rivals and benefit corporate bottom lines.


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Lance Harris
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