Amazon Prime Video Arrives on Apple TV

Andrea Ellenson December 07, 2017
Amazon Prime Video Arrives on Apple TV

Amazon.com Inc. and Apple Inc. have partnered to bring the Amazon Prime Video app to Apple TV in more than 100 countries, the companies said on Wednesday.

Prime Video is integrated into the Apple TV app where available, so members can easily find and discover their favorite Amazon shows and movies on iPhone, iPad and Apple TV, and also find Amazon content using the Siri Remote and universal search on Apple TV. With the addition of Prime Video, Siri can now search 1.3 million TV episodes and movies on Apple TV.

“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.”

The news came a day after Alphabet Inc's Google said it would block its YouTube video streaming application from two of Amazon's devices and criticized the online retailer for not selling Google hardware.

Apple Chief Executive Tim Cook had said in June that Amazon's streaming service would be available on Apple devices later this year.

Apple TV, a device for watching movies and television over the internet, will also start featuring live sports from its own Apple TV app this week, Apple said in a blogpost on Wednesday.

While live sports were previously available on Apple TV in apps from ESPN and the National Basketball Association, the new additions to Apple's own app enable features like sending alerts to connected iPhones and iPads when a big game is about to start or when a user's favorite teams are locked in a close game.

Wednesday's announcement followed a negotiation stretching back at least to 2015 when Amazon stopped selling Apple TVs on its retail site as both companies have had a rocky relationship.


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Andrea Ellenson

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